Things to consider when hiring a graphic designer

Are you looking for marketing materials that will provide eye-catching graphic design Virginia residents will look at and be impressed by? Businesses that use a graphic designer have found that their business marketing and their company stand out from the crowd. However, many who have never used a graphic designer, do not understand where to even begin when hiring a graphic designer. Here are a few things to consider when hire graphic design Washington DC:

  • Be sure to consider the graphic designer’s experience and always ask to see their portfolio. Insuring that your designer is a fit for you needs is a must. Define your goals, as this will help you narrow down your graphic design Washington DC search and allow you to find the perfect designer with the experience and capabilities you are looking for.
  • Always make sure that your designer or potential designer understand the time frame you are working within. If they are unable to accommodate your time line and deadlines, you may need to keep searching. Ask them to honestly tell you if the allotted time you have proposed is realistic and if they are able to start on your project right away.
  • It is best to communicate your budget at the beginning to your designer. This will allow you both to discuss necessary changes that need to occur to stay within the budget you have set. The designer will determine if your budget is acceptable for the project or if modifications need to be made.
  • Graphic design is about understanding your business. You should expect and want your hired designer to spend an appropriate amount of time with you to learn your business values and more. Most designers will require this, as they need to understand you and your business in order to convey this in the design of your project.
  • If you will need custom art, determine if the art will be your property or will remain property of the designer. In addition, you should inquire about the type of software they will use to create your pieces and if you will be provided source files. Much of this varies in the industry. Do not assume that you will receive all work that is created.


Graphic designers are generally very passionate about their work and can provide you with amazing marketing pieces that will boost your business. Remember when you look to hire your graphic design artist that you verify they will meet your needs, goals and budget. Once you find the right fit, you will typically have a design artist for the life of your business.

  • Start by looking locally for a great logo designer. This will make it easier throughout the design process and will allow both you and your designer to be hands on and meet in person when needed.
  • Find four or five of the best design companies and review their website and portfolios. Make notes about the look of their website and other projects they have completed. Chances are that if you like what you see in these two areas, you will like the work they do for you.
  • Once you have narrowed down your choices to two or three, ask for the pricing. Many logo designers will offer packages and you definitely want to find out what is included (number of mock-ups or concepts, number of revisions, color or black and white, file format, refund policies and much more).
  • Meet with the designer and ask all of your questions. Get to know your designer, and more importantly, let the designer ask you questions about you and your business. A passionate designer will want to get to know you and your personality. This will help the designer in preparing your logo design.
  • Another important piece in hiring a logo design company is completion time. Always make sure that the designer will be able to work within your goals and time frame. Be realistic in your expectations of how quickly you expect the process to be. Remember the better the designer knows you and what you want, the better the design.

Hiring a logo designer can be a tedious task, but a necessary one. If you truly want your company to stand out and be remembered, a great logo is required. The tips above can save you valuable time when searching for the perfect logo designing company.