A logo should be distinct enough to quickly recognize while still essential to operate across different media platforms. A good logo is memorable and creates an excellent first impression. It should work at any scale, whether on a billboard or a pen. A fantastic logo has an effect in both color and black and white.
Details are critical when it comes to logos. Every logo aspect, including colors, forms, and typefaces, must be carefully considered. All of these factors contribute to the overall messaging of your brand. A gym, for example, would employ solid and bold typefaces. Still, a wedding planning company might use fancy, cursive fonts for its logo.
The images and imagery should be acceptable for your firm to minimize conflicts or confusion. All colors, shapes, pictures, and fonts must be congruent with the message. Furthermore, your logo must convey the correct statement about your organization.
Let’s Talk about an example of a recent change in a company logo.