Whether you have tried to make your own cartoon character or you have decided to hire a graphic designer to help with the creation of your character, it can sometimes be difficult to think outside the box and design something that will reflect you and your business properly.

Here are some helpful hints to keep in mind as you create a cartoon character:

  •  Design your cartoon around your audience.  For example, if your business is geared towards kids, then design your cartoon with them in mind.  If your business is more professional driven, develop your character with a professional demeanor.
  • Your cartoon design should be unique and distinctive.  One way to accomplish this is to make your picture a cartoon and then tweak it to become a great business cartoon character.
  • Consider the line quality and style you use in your cartoon.  For example, soft round lines will suggest a cute character, where sharp bold lines will suggest a more edgy character.
  • When you make your photo cartoon, be careful that it is not just another cartoon caricature.  You can change this by placing some emphasizes on certain characteristics that portray your personality and convey your business values.
  • When deciding on color, keep in mind the traits of your business you want to highlight.  Dark colors, such as black, greys and purple, often represent wicked intentions or a “bad boy” image.  Light colors, such as white, pink and yellow, may seem too cute, where more neutral colors, such as reds, blues and yellows, give off a more heroic quality.  Black and white typically instill a classic, old-fashion feel.
  • Personality is the cornerstone of a great cartoon character, but remember that is will be the face of your business, so make it appropriate to your business personality.  Expressing personality in your character is something that your audience will look for and can relate to.
  • Do not be afraid to experiment with your cartoon character design.  If your design is flexible, you will be able to try different emotions, different facial expressions and more.  This will allow you to find several versions of your cartoon character that will span your marketing strategy.
  • Whether you try your hand at drawing a cartoon character, use a software program, or hire a graphic designer, be sure that you have a panel of people (family, friends, customers, etc.) that can give you honest feedback throughout the process.
  • Create an environment for your cartoon character, especially if you will use any scenes in your marketing materials.  Not only will this create a back story of your character, which is more believable to your audience, but it will help in creating appropriate scenes that you will use in marketing campaigns.

Getting started with your cartoon character can be the hardest part, but these quick ideas will get your started.  Have fun with the process and enjoy your cartoon character as it comes to life!