Web Design vs Graphic Design

Graphic Design vs Web Design: Top 5 Differences Explained

What is Graphic Design vs Web Design?

Several people believe graphic design and web design are the same things. In truth, these two approaches of creative communication have an abundance of overlap. To execute graphic and web design fine, creatives must employ their complete understanding of design, layout, and color theory. However, while both are visually expended, it’s vital to remember that they each have their own essential role in marketing your business. These roles create significant distinctions between the skills and needs of a graphic designer versus that of a web designer. Here, we will talk about the 5 core differences between the two.

1) Graphic Design Is Physical And Digital Worlds; While Web Design Is Solely Digital

Imagine the last period you saw graphic design work that caught your eye. Was it a billboard? An ad in a journal? Product packet? A social media graphic? Or maybe even a casual icon on a website? The point is graphic design lives in the physical & digital world. Some graphic designers, for instance, are skilled in executing marketing materials that are used in both print and online platforms, such as:

  • Branding
  • Business Cards
  • Brochures
  • Social Media Graphics
  • Digital & Print Ads


Web design, on the other hand, is an entirely digital experience. There’s nothing printed here, but instead, it occurs only on websites. Of course, confident types of graphic design can be incorporated into a website through icons, images, etc. Still, it’s the web designer who figures out how to make it work within the restrictions of a screen.

2) Graphic Design Sets Your Foundation While Web Design Supports Your Foundation

Graphic design is essential because it serves as a foundation for your company. One of the most critical services your business needs is branding design. Branding is a method of graphic design that stretches your company identity. It tells your clients who you are with a distinctive logo, colors, and innovation.

With a branding set, all of your design work and online platforms should support the overall branding message of your company. Marketing materials should incorporate the agreed-upon logo, nature, and colors. Social media should feature pictures that communicate the tone of your company. And finally, the strategy of your website should drive it all home.

Your website must support your branding substance because it is the central gathering place for your clients. Because they’ve likely found it complete digital or print marketing efforts, it’s vital to have evenness across your online and print presence.

So, while imprinting is one of the most essential types of graphic design for a company, as it sets your foundation, web design is equally as important.

3) Visual Design And Web Development Limitations

With any inspired work, there are limitations that designers must overcome. As an artist is narrowed to their canvas size, so is a graphic and web designer but in different ways.

A graphic designer must work within limited magnitudes. There’s a standard size that they essential fill, which relies on the work at the needle, such as a post for Instagram, design ad, or a poster. The medium for which this graphic is shown is the dictating aspect of how big or how small their representation should be.

In distinction, a web designer must work within unlimited dimensions – which can be just as, if not more, a tiresome task. While a graphic designer is conventional to fixed conditions, web designers think about how their elements will appear no matter the screen size. As touched on previously, many web pages use graphical designs and images to support the overall web design. Believing out how to scale these down while keeping their quality and viewability intact on an iPhone screen versus a desktop screen is crucial in the web development process.

Also, web designers have to consider how their design might move the website’s performance, which plays a huge part in Google rankings. The improved the site’s speed and performance, the further likely your website will be ranked through organic search. So, to optimize your website, web designers must limit how long it will take to load while at the same time sustaining quality graphics.

4) Users Interaction With Graphic Design And Web Design

A benefit of web design and graphic design consists of responsive interaction between the user and the enterprise.

Graphic design work is passive, meaning that there’s really only one way to interact with it – by viewing it. On the other hand, Web design provides unlimited possibilities in its user experience. Those profits can be found in motion graphics, media, or the requirement for on-the-fly, energetic web page updates to stay current with the eras and improve adaptation rates.

User Experience

Yet again, it’s not a graphic design vs web design problem here. In this situation, graphic design and web design are intended to lead consumers to ultimately make a purchase. However, consumers aren’t just viewers of the invention with web design – they’re users. As a result, web designers motivate how these users can interact with the website, making them members in the functionality of its design.

To do so effectively, web designers motivation on elements that hasty the user to:

  • View a video
  • Read a column of information
  • Click a button
  • Move from one page to the next


A good user experience can reinforce your SEO optimization (meaning the more interactions your pages have, the better organic reach).

Motion Graphics

Motion graphics are an excellent example of interactive web design. These animations captivate your spectators, prompting them to stay on a page longer, view a product, and explore your website.

Graphic designers have been integrating this style of web design elements into our recent developments. It is an excessive way to take your website to the next level.

5) Graphic Designers And Web Designers Effort On Unrelated Teams

Lastly, the most significant difference between graphic design and web design is that web design requires programming. For web designers to go their designs into functional, interactive, and user-friendly websites, they have to have strong programming knowledge or work closely with developers. These developers use HTML, CSS, or JavaScript to achieve the designer’s goals. Therefore, web designers need to communicate the intended relations a user will be able to experience with their design, so the computer programmer can take it to life.

Graphic designers don’t certainly need work associates. Usually, they are the only creators of their designs. But, of course, both web designers and graphic designers often work together to achieve a cohesive web design experience. So it all really depends on the needs and expertise of the designers.

Why These Differences Matter

Depending on your needs as a business, it’s essential to know how these two types of design differ to understand who the appropriate designer is for your creative project. While web designers can often create graphic design projects, not all graphic designers can help with web design. It will benefit your business to make sure that your website looks good and is user-friendly.