Looking over this checklist, it is feasible to see non-designers and non-developers involved through at least the first 3 stages. While unconfirmed chatter between techies and non-techies is not always creative, goal-oriented discourse gives everyone a path.
Let’s quickly outline the case of E-Sprockets Inc, a hypothetical manufacturing company planning a site redesign. E-Sprockets has been able to deny their falling local market share until now when a competitor takes away one of their largest clients. Then, reality staring them in the face, all 10 decision-making heads are called in to talk nerve tacks.
After the smoke clears, the compromise points out a few clear parameters: the raw material prices of your primary vendors have risen steeply. The new customers are unaware of the unique procedure to make higher-quality sprockets at market costs. As a result, your team decides that high-priority, computable objectives should include new vendor analytics and improved client education.
These objectives are evident in new areas of the business design, which will now include a protruding vendor signup area and a noticeable white paper/download area. Where potential clients can be informed about your unique manufacturing process.