Advantages of Responsive Website Design for Your Business
There are several responsive website design benefits and it can definitely impact your SEO, conversion rates, user understanding, and many other aspects of your business that pay to your growth.
Key Factors of Responsive Website Design
A website can be designed in a variety of ways to make it appealing and user-friendly.
Responsive web design is one of the most important aspects of a good user experience, and if you want to provide a decent UX and improve your website’s ranking, apply these 12 key responsive web design features.
1. Improved User Experience
A responsive website leads to an improved user experience. The main factor indicating the quality of user experience is the time they apply to your site. They won’t visit your website if they find it hard to direct or use because they’re forced to always pinch and zoom.
But suppose your website balances and responds to the revolution in screen size. In that case, visitors won’t have problems reading menus, links, buttons or filling out forms.
Consequently, their user experience will be better, and they’ll devote more time to your site. Better user experience and site usability can lead to further word-of-mouth referrals and new clients for your business.
2. An Upsurge in Mobile Traffic
Figures show that nearly 52% of all global web traffic was made from mobile devices in the last quarter of previous years.
That books for more than half of all Internet traffic and displays that you cannot afford to decline responsive web design.
Start by exploring how many of your visitors come from mobile devices and their period on your site. Then, implement a responsive design and comparison the two figures.
Once your website adjusts to the viewport width, you’ll notice a growth in mobile visits and longer time on site by those similar visitors.
3. Faster Website Development
Not so long ago, a mutual practice involved making a separate mobile form of your site that was assisted when a smaller screen size was noticed.
Yet, developing a mobile version of your site takes up more time than developing a responsive website that looks excessive and works as intended no matter which device your visitors are using.
An additional downside of a mobile website version is that they cost more since your developer has to make two websites as a replacement for one.
4. Easier Maintenance
Right tied to the point above is easier website maintenance. With two website versions, your staff or advanced team of developers must divide time and resources on managing two websites.
With a responsive website, your staff can apply less time on maintenance tasks and focus on more vital tasks such as marketing, A/B testing, customer service, product or content development, etc.
5. No Duplicate Content Consequence
An additional point to keep in mind with two website types is that you’re basically creating duplicate content. While search engines are getting cleverer by the day, they still need to recognize which website type is more important.
If you’re using a mobile type of your site, your content remains the same even if the URL is dissimilar. This can cause both website types to have lower search engine ranks since search engines won’t know which relevant content.
6. Simpler Website Analytics
Your website statistics are greatly simplified with a responsive site. You’re remaining on top of a single set of data. You can still see which devices and browsers your visitors are with, where they drop off, and how long they stay and visit your site. Still, you won’t want to read data from multiple information and reports to get an exact picture.
7. Better Website Load Times
Responsive websites tend to load quicker, especially on smartphones and tablets. Thanks to responsive pictures and fluid webs, it takes less time for a page to load, which directly influences the duration of your user’s visit.
According to a study, 53% of mobile visitors will leave a website if pages take longer than three seconds to load.
The same study shows that fast websites help from more time spent on-site and better conversion rates. This speaks capacities about responsive web design positions.
8. Lower Bounce Rates
Bounce rate means the ratio of visitors to a specific website who navigate away from the site after far-sighted a single page.
A responsive website means visitors will visit your site longer, falling your bounce rate since visitors will be more motivated to click complete and read other pages on your website and discover everything you’ve got to offer.
9. Higher Conversion Rates
More periods on your site and a lower bounce rate are decent first steps to refining your visitor’s user experience and building belief.
Better user experience and trust improve conversion rates, whether conversion means passing your newsletter, buying, or booking a call.
Consider that regular smartphone conversion rates are up by 64% related to desktops, and it’s calm to see whether a responsive website is a requirement.
10. Better SEO
An additional advantage of responsive web design is better search engine rank. As of April 2015, Google studies the responsiveness of your website as one of the signs that determine the rank of your website on the Search Engine Results Pages.
If your site isn’t responsive, the search engine massive will lower it on the results page. Indifference, it will show up advanced if it passes the mobile-friendly test.
11. More Social Sharing
When done properly, responsive web design can lead to a rise in social shares of your content. This is an additional of the responsive web design benefits.
Responsive content combined with responsive social media buttons makes it easy to share links to your site’s pages, even on smaller screens.
This can help raise your credibility and expose you to a new audience, leading to more traffic and conversions.
At the same time, social signals can similarly influence your search engine rank indirectly because search engines will notice the improved engagement and search demand.
12. Better Backlinks
Finally, it’s worth saying that a responsive website can help you build backlinks. Backlinks play a vital role in any SEO strategy because they show search engines that other websites study your site as a trustworthy source of information.
If your site isn’t responsive, other sites will be less inclined to link to you. After all, connecting to a website that doesn’t deliver a good user experience makes them look bad.
Advance Your Bottom Line with a Responsive Website Design
As you can see, there are many responsive web design benefits for your business. If your website isn’t yet responsive, scheduling a redesign and a new, fluid design is a great first step.
It will support you in determining which page elements are most vital, which pages can be removed, and how much copy you want to have on your site.
Once you’re clear on the track of your redesign, you can dive into selecting the right platform and the right melody or template for your site.
You can then implement the tips drawn in this series of tutorials and recover your site’s conversion rate, engagement rate, SEO, etc.
At ImageDpi Graphics, we aim to satisfy our client’s needs. Schedule a call now with our consultant to get a free website design consultation.
